Eight brand promotion ideas for your exhibition stall appearance!
Successful brand promotion activities depend on successful ideas. And good ideas include more than just the shape and architecture of the stall. They also include capitalizing on other channels for promotion to achieve success, some of which can include:
• Reaching out to visitors, customers, and partners with digital marketing, prior to the show.
• Have a well-trained team that is enthusiastic about your brand and is armed with clear goals.
• Keeping prospects engaged with promotional activities that build your brand presence.
As experienced stall designers, we present to you, eight brand promotional ideas that have worked in the favor of dozens of successful exhibition stalls.
1. Advertise with social media
Facebook, Twitter, and LinkedIn offer the tools to tailor your advertising and match it to your target audience. They offer search terms and paid promotions. Facebook especially deploys geo-marketing that lets you market your stall at the location you’ve selected. You can make the location as specific as you need. Making it easy to promote your stall before, during, and after the show.
2. Promote with a virtual stall
Before the days leading up to your real stall appearance, a virtual stall lets you give prospects a digital walk-through of your stall space. This is great for promoting your brand among interested parties who are following the exhibition show but can’t make it to the venue. Virtual stalls are also helpful to keep your brand alive after the show. You can continue to reach out to prospects beyond the show and engage in further brand promotion activities.
3. Invite existing customers
Rewarding customer loyalty is good business. After all, it takes more resources to get new customers than keep existing ones. Provide incentives in the form of gift coupons, store credit, and giveaways to existing customers to attend your stall. Having people at your stall is good social proof to encourage new visitors. It’s also useful to have an existing user base for innovative brand promotion ideas.
4. Competitions
The visitor fills out a form, answers a few questions, and gets a prize for getting it right. That’s one type of competition, but there are so many more. Competitions are perfect for brand engagement since visitors know that they are participating for a short time. Everyone loves a challenge, where they know that they might get a reward out of it. Just make sure to structure it in a way so that visitors who lose also get a token reward for their effort.
5. Use photo booths to lure customers
Photo booths are classics that never go out of style. It’s easy to forget that it’s only recently that we’ve been able to take photos so easily on our phones. But despite how accessible photos have become, taking photos still remains an eventful act. Photo booths still excel at connecting customers with your brand. With photo booths, you can introduce several interesting ideas for visitors to experiment with. You can use props to introduce some creativity. You can also use digital screens to make pictures appear interesting, digitally.
6. Share expertise
Sharing your insights and experiences is what makes some companies turn into thought leaders for their industry. When a visitor receives a free class on an upcoming market trend or gets a book that’s worthwhile, in exchange for their contact details. That’s is worth a lot. This works for virtual exhibits too, you can provide visitors with an e-book, an exclusive report, or a webinar from an industry expert. Knowledge sharing is the easiest way to attract visitors. It’s also one of those brand promotion activities that offer a high return on customer retention.
7. Storytelling
Exhibition shows often conduct product presentations with facts and figures. But have you tried to create a presentation that tells a story? People connect instantly with brands that tell an emotional story. If you look towards TV for brand promotion ideas, you see that they combine storytelling to showcase how their product fulfills an intrinsic human need. Even if your visitors can see the true motive behind the presentation, they still feel the emotional impact. Incorporating storytelling into your brand promotions is a great way to become memorable.
8. New Products
Why do people attend exhibition shows? To see and experience something new and exclusive. So use that motive to showcase new products and developments in a big way. Industry reporters, professionals, and experts visit exhibition shows because they get to know more than what’s given on the company’s social media page. You’ll be surprised how many inroads for future promotions, your brand will get by introducing a new product.
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