How BTL activities in marketing help you achieve the desired goal?
Marketing being a multi-dimensional zone coherently demands for varied activities that help you gain the desired goals. But what are these activities? How do these activities let you enhance your marketing experiences? BTL activities or Below the Line activities allow a direct point-of-contact between you…
Getting the communication right with brand building activities
To some, brand building activities may sounds like just another marketing jargon but when you understand what BTL activities mean, truly, and how brand building events help a brand to achieve that cult status; terms like this may not sound gimmicky anymore. Brand building activities…
A sneak peek into the top list of BTL activities
Something that has been an incessant buzzword in the technological and advanced world that we live in is BTL activities. BTL activities list is dominating the marketing arena off late and for a good reason. Although seasoned players and marketers are quite familiar with terms…