5 Trendy Ideas for Promoting Your Brand at Events
You can’t always be there! Therefore, your promotional display must be able to deal with visitors. The following ideas might be just right for your visitors. Be it brand at malls or any other event is such a daunting task. Every brand is more colorful…
5 Things to Consider while hosting Brand Promotion event post COVID-19
The outburst of COVID-19 has tremendously affected the event industry. It is no secret that COVID-19 has a drastic effect on btl activities in India. Since the onset of the pandemic, several brand promotions events have been cancelled or have got postponed. As per the…
Top 3 BTL marketing activities that can be used as effective brand promotion
With changes in the buying pattern of consumers and a shift in consumer preference over the years, ATL marketing activities have been taken over by BTL and TTL activities. Unlike ATL or above the line advertising, BTL marketing activities include direct marketing, mail campaigns, trade…
Here is how to take brand promotion post lockdown
The coivid pandemic has hit the global economy and clearly it has been one of the biggest hit in history. Many brands have already given up while trying to gather resources and assets to keep floating their business. And then, there a few brands that…
Is Brand Promotion the next big BTL activity?
Most businesses refrain from promoting their brand and often overlook branding efforts, for they think of themselves as “Businesses” and not as “Brand”. And both in themselves have very different meaning and when the former is supported by the latter, it can take businesses to…
5 ways to escalate your brand promotion
Brand promoting is a very important part of any businesses strategy. In this day and age where an average consumer is exposed to a zillion products on a daily basis, it is crucial that you as an entrepreneur promote your brand extensively in order to…
Why to choose an outdoor display while promoting your brand?
While you are participating in an exhibition, trade show or brand activation, you will often notice that exhibitors or marketers put in a lot of effort in bringing the brand to the target consumers. Whether you are attending a trade show or outdoor exhibition, you too…
BTL activities and its significance
Advertising platforms are divided into two wide categories Above the Line Advertising (ATL Advertising) and Below the Line Advertising (BTL Advertising). In ATL marketing activities mass media is used as a platform to communicate with the audience. Classic examples of ATL activities are Television, Radio…