In today’s cutthroat business world, it has become next to impossible to differentiate one brand from the other. Every time, one discovers something new that works well for them, others race in to blindly copy the idea, hence leaving little to no room for brand…

Gone are those days when ATL marketing and traditional marketing activities were the only sources for generating leads and making business. The change in time, scenarios, and current marketing trends and tools have led to the emergence of the term “BTL activities”. BTL activities or…

With the country’s restriction slowly yet steadily opening up, malls have become a great target center for brands. Malls are one of the best places to reconnect with the lost audience and create a bond like never before. Mall promotional activities are a great hit…

Successful brand promotion activities depend on successful ideas. And good ideas include more than just the shape and architecture of the stall. They also include capitalizing on other channels for promotion to achieve success, some of which can include: • Reaching out to visitors, customers,…

If you are an event enthusiast, you may have noticed that BTL events are becoming more and more competitive. The world’s largest companies invest millions in these marketing and promotional activities to bring their latest products to the public. With hundreds of exhibitors competing to…

The novel corona-virus, or more notably referred to as COVID-19 has left us all in distress. We are all aware of the uncertain times we are in and the fact that the most hit industries of today are the hospitality, aviation, and the events and…

To get the success, at malls is daunting. The easy path would be to create a seller account or a website online, and let content marketing pull in the leads for you. But, here’s the thing, most Indians still prefer to go to malls. It’s…