If you are part of the marketing world then you know how frequently terms like brand promotion, brand activation ideas, exhibitions are thrown around. There is a constant speculation and discussion about the difference between brand and product and what is the most efficient way…

The term brand activation is thrown around in a lot of marketing meetings and conferences worldwide by experts and professionals. The world is almost all of a sudden obsessed with brand activations and the benefits of branding. Although BTL activations have been around for a…

Every business owner wants its brand to be fitted in their customer mind just like a song that sticks in someone’s head. Over the years, it has truly become quite difficult to do so with the evolving marketing world.  As quoted by Brand Strategist, Rod…

Simply put, brand activation helps brand to initiate direct interaction with consumers to reap most benefits. It aims to create a strong emotional connection between the brand and the consumer. Many brands are indulging in brand activation and for good reason. If you are still skeptical, we give…