There is much talk about brand building activities such as brand promotion and brand activation in the market.  Almost every major business to consumer (B2C) company has a bespoke brand activation plan in place formulated with the assistance of brand activation specialist. From P&G to…

In our day-to-day life, we come across so many brands which have somehow become an integral part of our lives. Over the years, these brands have set up their identity and are loved by their customers. For example, Colgate. Now, if we ever think about…

If you are even vaguely familiar with marketing jargons then surely you must have heard of the term brand activation. Below the line (BTL activities) like brand activation are taking the market by storm. Rapidly replacing the traditional mediums of marketing such as television, radio, print…

If you are part of the marketing world then you know how frequently terms like brand promotion, brand activation ideas, exhibitions are thrown around. There is a constant speculation and discussion about the difference between brand and product and what is the most efficient way…

The term brand activation is thrown around in a lot of marketing meetings and conferences worldwide by experts and professionals. The world is almost all of a sudden obsessed with brand activations and the benefits of branding. Although BTL activations have been around for a…