If you are a sole trader and self entrepreneur and wondering how to use brand activation to get to your target audience then shun all your worries now! Brand activation is a forum that gives wide opportunities for every marketer to market their brand or…

Have you given a thought on creating videos and using them for your business’s brand promotional activities? Interestingly, videos can boost the ranking of your business on search engine and turn out to be an effective way for increased customer engagements. Also, an audio visual…

Many a time when marketers talk about marketing and brand promotional activities, they usually refer to BTL activities that help the business grow. Although it is not an easy task to effectively promote your brand; it is as much as an art as a science. Get it…

Brand activation is considered as a new term in today’s marketing field as it is comparatively a recent yet buzzing word. Every other brand these days is adopting brand activation ideas to reach out to the untapped market and create a distinct identity for themselves. Also…

There is much talk about brand building activities such as brand promotion and brand activation in the market.  Almost every major business to consumer (B2C) company has a bespoke brand activation plan in place formulated with the assistance of brand activation specialist. From P&G to…

Ever wondered how some products and brands become so popular and iconic whereas others fail to create even a miniscule impact in the audience’ mind? These popular brands have become so by exploiting various marketing platforms for brand promotion and creating a niche for themselves…

It is no secret that brand activation works as a powerful marketing tool to promote your business but executing a successful one can truly be an intricate task. It is all about connecting your target audience with your product or service on a personal level….

In our day-to-day life, we come across so many brands which have somehow become an integral part of our lives. Over the years, these brands have set up their identity and are loved by their customers. For example, Colgate. Now, if we ever think about…

If you are even vaguely familiar with marketing jargons then surely you must have heard of the term brand activation. Below the line (BTL activities) like brand activation are taking the market by storm. Rapidly replacing the traditional mediums of marketing such as television, radio, print…