With digitalization at its peak, changes in all sectors are bound to occur. Traditional brand activation ideas and brand strategies have come to a standstill. It is an era of ever-evolving – latest and contemporary brand activation ideas.  The onset of each passing year marks…

Brand promotions have witnessed dramatic changes in recent years. Big companies used to pay a lot of money to radio & television commercials to reach the masses. Promoting your brand is difficult, even though there are many ways to do so. It isn’t easy to…

Did you know that after attending an experiential marketing event, over 70% of consumers become repeat customers? And, as if that wasn’t enough, did you know that up to 85% of customers believe they are more inclined to buy after engaging in a brand activation…

The world seems to embrace digital marketing strategies for brand promotions, but that does not mean BTL marketing has lost its charm. Brand activation is as relevant in today’s digital world as it was back in the day. What is brand activation? And why is it important?  Brand activation means creating…