Read how D’décor increased their reach and generated potential leads
RWA Activation
D'décor, a curtain and upholstery fabric firm situated in Mumbai, sells to over 15 countries and has clients all over the world.
D'décor approached us with the request to show their freshly designed collection to their target demographic. D'décor has created a seasonal collection centered on autumn, winter, and summer. They wanted us to assist them with the representation of the collection based on the season. They also wanted the product to be durable, reusable, premium-looking, and simple to install, as the brand planned to hold many events in major cities around the country.
D’décor Challenges:
- D'décor hosted several events for the dealer and retailer. The goal was not just to raise awareness, but also to create on-the-spot sales orders.
- They intended to highlight the mood and season on which the items were based.
- They also needed re-usable and easy setups because they had a lot of events planned for the year.
- The brand also mentioned that they wanted a premium and sophisticated setting in order to attract high-profile prospects to the show.
Our Solution:
- We offered them our custom-modular event solutions in sizes 120-260 sqm, taking into account all of the brand's requirements and aims.
- D'décor received our most versatile modular solution, Luminy, which is a back-lit event setup. The configuration was employed at premium hotels in Mumbai, Bangalore, Hyderabad, and Delhi.
- We produced a background display with lights and established an ambiance around the items' aesthetics since they wanted us to especially promote the mood and seasonality of their products.
- We combined seasonal components with the aesthetics of the settings so that visitors could receive a real sense of the philosophy behind each product design.
- Aside from the exhibits, D'décor employed our solutions in three more high-profile events at their headquarters.
- Because our solutions were modular in design, they needed less effort to set up and had a shorter start-up time of only 12 hours, as the firm wanted.
- We offered them services such as recce, maintenance, storage, production, logistics, installation and takedown, design, and more.
- We have been associated with D’décor since 2016 and meanwhile, we are constantly providing them premium services to help them achieve their goals.