Havells is an India-based electrical equipment manufacturing company. Incepted in 1958, the company's headquarters is located in Noida, India.

Havells reached out to us to help them improve their product awareness and execute a pan India branding strategy. They wanted us to focus on in-store branding displays and the lighting of the setups. All setups had to be aesthetically pleasing, and the lighting had to be placed in a way that highlighted their products.

Challenges That Havells Faced For their Participations:

  • The company wanted to execute Pan India branding and product awareness.
  • Connecting directly with potential customers through in-store branding campaigns.
  • Havells wanted a decorative setup with brilliant lighting for in-store branding.
  • Connecting with Retailers and consumers to grow a network with them.

Our Solution:

  1. Considering the brand's requirements and goals, we offered them our 'Fab Mini' setups as per the store space, which generally ranges from 750 Sq-ft to 800 Sq-Ft.
  2. We delivered the booths in sizes that fit the allocated venue space.
  3. The brand's main aim was to have an aesthetically pleasing ambiance and lights that would highlight specific areas of the booth, especially where the products had been placed.
  4. The lighting in the setups also had to create a pleasing atmosphere as soon as the attendees entered the booth space.

Result:

  1. Our kits were used for multiple events in 3 Indian metro cities Bangalore, Ahmedabad and Chennai.
  2. We also provided the company with full service such as recce, design, production, maintenance, storage, logistics and installation across cities.

Connect with us at +91 9167 246768 or email us at info@instabrandactivation.com to get your own customized exhibition setups.