Harley Davidson is a world renowned company that manufactures custom, cruiser and touring motorcycles. To create a strong niche in the Indian Territory, the brand engaged in PAN India brand activation. Associated with the ideals of self-expression and freedom, Harley Davidson wanted their promotional activities to embody these ideals and for this critical task the team at Harley Davidson partnered with Insta Brand Activation.

Our Solution:

  • For phase one, Insta supplied Harley Davidson with 15 standard active box setups for their brand activation. (Later on, the brand requested more setups from Insta for PAN India promotions)
  • We designed 9 sq.m modular brand activation setups that echoed with the brand’s projected image and guidelines
  • To enhance the look of the setups, we supplied the brand with flags and pylons as well
  • Harley Davidson requested for setups that could be assembled and dismantled swiftly. We provided them with advance modular activation setups that could be assembled in less than 45 minutes by a novice crew of not more than two people
  • The setups were designed in such a way that they could be flat packed in approximately 3 cases and transported to the venue in a small car or a minivan
  • Since the setups were required for outdoor promotions, Insta delivered weather resistant setups that could be reused upto 50 times

Harley Davidson is extremely content with the final outcome. The brand encourages new dealers to buy their brand activation setups from us for their dealer promotions.