How you can best protect yourself and your event attendees

Event organizers are in the middle of planning various shows that may commence in the year 2021 subject to certain conditions. The requirements for safe event operations include comprehensive hygiene concepts that are drawn up in consultation with the responsible authorities. The regulations are similar to those that we already encounter every day.

The new protection and hygiene concepts will of course have an impact on the concepts for promotional displays. At this point in time, not all event organizers have published their new hygiene measures. So far, only a little specific information is available on the design of the marketing displays. In the following, we list measures that are already known to us and that we strongly recommend every event participant and attendee to implement.

4 Important Measures for Safe Marketing Display Stand Operation

Most important rule: Maintain a minimum distance of 1.5 m

Your promotional display ought to be designed in such a way that a minimum distance of 1.5 m between two people can be maintained. This will be difficult to implement with smaller displays. In this case, a mask is required. In addition, a sneeze guard shield can be used to prevent droplets or smear infections.

Two-story stands should have wide stairs or stairs with one-way traffic.

Make the entrance to the brand promotion space secure and with foresight

If you are planning a large promotional or exhibition display, it should have a sufficiently wide aisle with one-way traffic. The route through the exhibition stand can be marked with floor decals.

The reception desk should definitely be equipped with a partition. Depending on the requirements of the show organizers, it may be necessary to register every visitor who visits your brand promotion space by name in order to ensure that contacts can be tracked. It must therefore be ensured that visitors can only enter the experiential space at certain points.

It is also paramount to keep a portable hand sanitizer at the entrance and exit if any. It goes without saying that you should have mouth and nose protective masks. Notes on the applicable rules of conduct should be posted at eye level so that they are visible to all.

Equip meeting areas and rooms carefully

You should avoid closed meeting rooms with a fixed ceiling when planning your next exhibition or brand activation display. Meeting areas must be designed in an open manner. The minimum distance ought to also be observed in these zones. Adjacent tables must be set up with sufficient spacing or shielded with partition walls.

For example, if you are planning a lounge corner, the seats must be 1.5 m apart.

Counters, tables, and seating furniture should have an easy-to-clean surface, as they have to be disinfected regularly and after each conversation.

For the hand disinfection of booth staff and visitors, a self-standing sanitizer stand can be a cost-effective option and does not require any hassle.

Physical contact points such as door handles should be avoided as much as possible.

Avoid mass gathering of visitors

Due to the spacing regulations and the associated space requirements, you must first consider whether and how many exhibits you would like to exhibit.

Your promotional displays have to be designed in such a way that there are not many gatherings of the event attendees.

Markings on the floor help mark the distances.

Conclusion

Participating in any promotional event post-Covid-19 can pose challenges for many companies. If you are actively planning for brand activations, mall activations, dealer activations, or any miscellaneous BTL marketing activities, just talk to us and we would be happy to advise you on covid-19 solutions and your future shows anywhere in India.