With the situation outside needing more time to heal. Using indoor BTL activation to target customers in India is worthwhile. The country has a diverse and large population, and people still visit shopping malls, restaurants, and travel for business. Many are itching to get back to this routine, once the situation gets better.

So while outdoor BTL promotions are great to reach out to a diverse crowd, indoor BTL promotions are a good investment to let your brand reach a relevant audience. India has a huge, diverse demographic. You will find an inordinate proportion of young, middle-aged, senior crowd and a large working population to appeal. Customers in urban areas are always on the lookout for new brands, since finding a good bargain is a part of the customer psyche. So hiring a BTL company in India to manage your branding, will help you tap this massive market and target a diverse range of customers and vendors. We at IBA have over a decade of expertise in helping clients with BTL activities. So here are our tips.

Promoting at Malls

Going to the mall is a favorite pastime for most urbanites. Customers are more willing to spend time at malls to look at different brands. See what each one has to offer. Mall promotions can be used for a variety of purposes, you can use them to raise brand awareness, drive sales, or simply promote your products. Mall promotions are also great for customer studies and gain firsthand knowledge on their behavior and opinions. Mall activation isn’t just restricted to malls. You can also do a similar activation at trade conferences. Here you can specialize even more and reach out to other businesses, industry professionals, and experts in your field.

POS marketing

Communicate with your customer at the point of purchase. This involves placing your branding in retail stores. This can be in the form of branding through shopping aisles, shelves, and sampling stations. Some brands provide educational classes that offer lasting value, as a part of their BTL activation.
In-store marketing is an indoor activity that’s quite lucrative. Since retail stores in India see high volume traffic daily. You can also position your brand during special sale events. So, your B2C brand can expect accelerated growth in consumer awareness.

Trade Shows

To target a B2B audience, trade shows are your best bet. Trade shows bring the audience to you. It does get expensive to participate at a trade show but the returns are high since you get in touch with vendors and businesses that are more likely to match your industry. The stall type you choose is also quite important. Since that is the first thing your clients will notice. Most custom stalls require months of brainstorming and building to finalize the right design. Repeating this process each time you attend a new show. This can put a strain on your resources, but there is an alternative.

You can choose to have a brand activation kit instead of a custom stall to save costs. Brand activation kits are also a better option if your brand is product-oriented. You can also reuse them for future shows. These kits are portable, reusable, and can be customized.

Visual merchandising

Visual merchandising as the name suggests is using attractive displays to lure in customers. But that’s just the start. It also about leaving a positive experience in the minds of your customers. This experience is usually related to your brand, but it does not always have to be. The bottom line to keep in mind is that your btl activation should stand out. Either with the use of technology, colorful displays, larger-than-life designs, attractive shapes, and even flora and greenery. With visual merchandising, you are only limited to your imagination and logistical capabilities.