Did you know that after attending an experiential marketing event, over 70% of consumers become repeat customers? And, as if that wasn’t enough, did you know that up to 85% of customers believe they are more inclined to buy after engaging in a brand activation or experience?

Yes, you read it correctly; the future of experiential marketing events and brand activations is set to be renewed in 2022. Our world has regained a strong feeling of normalcy, and people are eager to interact with its folks, places, and things! So, what does the future hold for these two major ideas? Insta Brand Activation has been around long enough to recognize trends when we see them, and we’re delighted to share them with you! Here’s our prediction for the future of these vital event categories!

The continuation of outdoor public relations stunts
Large-scale gatherings are fast returning, although planning outdoor events is still safer than inside ones. Fortunately, we have statistics on our side: according to a new study, 44 percent of attendees think that outdoor events are the most enticing and engaging to them, making them the ideal location for a high-quality PR stunt!
PR stunts are activations that provide your business with exciting exposure in an interesting or engaging fashion, as well as having social media influence when done well, they pique the public’s attention, get covered in the news, and keep people spreading that information on social media platforms.

Custom manufactures
Over the last year, retail and bespoke manufactures have been a godsend, assisting brands, organizations, and companies in navigating socially distant locations, outdoor events, micro-experiences, and everything in between. Because of their customized nature, there is no end to the possibilities for an experienced event or marketing activation.

Insta Brand Activation, in particular, has years of expertise managing venues of different kinds and sizes in order to increase event participation while also ensuring that all attendees feel secure at all times. We’ve collaborated with event production firms to rebuild and re imagine any retail space in order to highlight both the features and advantages of a product. Brand activations must be responsive to customers’ specific requirements, especially in a socially distant environment, and retail fabrication will be a solution for 2022 that will not go away anytime soon!

New Digital Era
In 2020 & 2021, event organizers made a rapid transition to the digital world, and we’re still reaping the rewards. It’s simple to go with the flow, you can reach a worldwide audience, you and your attendees can save money on travel accommodations, and the data supplied is astoundingly precise. On top of that, 2022 will only continue to leverage incredible event technology and enhance interaction in the digital realm.

The engagement has always been on event organizers’ minds, but in a post-COVID world, event live streaming providers, and virtual event hosts have been thinking about this topic 24/7, and hybrid events will continue to be the future of what we do.

Contest games with live Q&As tailored happy hours with break areas that connect people to an event’s speakers or presenters, bridges to social media channels, specialized hash tags, and online contests are only the beginning. Every day, the number of engagement choices expands and depending on how you want to engage your audience, there’s absolutely nothing you can’t do.

Conclusion
Experiential marketing events and brand activation may take a variety of shapes, but with the proper team on your side, you won’t have to worry about a thing!

Allow the Insta Brand Activation team to create something exceptional for you, utilizing all of our event-creation knowledge. If you’re ready to make 2022 the year that your brand recognition soars, get in touch with Insta Brand Activation right away!