A quick quiz to gauge your knowledge on brand promotions
In the last decade, marketing has taken a center stage in the product life cycle. The branches of marketing are extensive and now involve below-the-line marketing (BTL), above-the-line marketing (ATL) and through-the-line marketing (TTL). Brand promotion is a big part of BTL marketing platforms bringing surplus profits to the brand indulging in it.
Every marketer in the industry is well versed with the ropes of brand promotion, or so he thinks. In this blog post, we bring a quick quiz for you to gauge your expertise on the subject. Take the quiz and later verify your answers at the end of the post to know where you stand.
What are you waiting for? Pull up your socks and take the ultimate quiz on brand promotion activities.
Questions:
1. What is the key ingredient for successful promotions?
a. Large investment
b. Predefined marketing objective
c. Celebrity endorsement
d. Distribution of free samples
2. What do engage brand promotion ideas to help to achieve?
a. Your marketing objective
b. Brand exposure
c. Brand credibility
d. All of the above
3. What is the most important tool for brand promotions?
a. Your brand activation setups
b. Your product packaging
c. Your press kits
d. Your press release
4. Who do you need to partner with for your promotional activities?
a. Advertising companies
b. Exhibition companies
c. Brand promotion companies
d. Publication houses
5. What is the most important thing you need to specify to your brand promotion company for a successful event?
a. Your brand status
b. Your marketing objective
c. Your favorite advertisement
d. Your favorite publication
6. What do BTL promotions facilitate that ATL promotions can’t?
a. One-on-one communication with your TG
b. Partnership with brand promotion companies
c. Brand exposure
d. Brownie points
7. Brand promotions are profitable only for selected product categories
a. True
b. False
8. Brand promotions are suitable for…
a. B2B companies
b. B2C companies
c. Both
d. None
9. What should you look for while hiring a brand promotion company?
a. Experience
b. Expertise
c. Network
d. All of the above
10. If not more, brand promotions are as effective as television marketing for B2B companies
a. True
b. False
Answers:
1. b) Predefined marketing objective
Although many factors contribute to a successful promotion having a predefined marketing objective is the key ingredient. Once you have a predefined marketing objective you can plan your entire promotion around it. This will ensure you extract maximum return on your investment.
2. d) All of the above
Smartly planned and executed promotions help you to achieve more than just your marketing goal. It provides brand exposure, boosts brand credibility. Successful brand promotions add tremendous value to business.
3. a) Your brand activation setup
A brand activation setup acts as a point of contact to the consumer. When you select an appropriately designed setup that embodies your brand personality and highlights your marketing message you are sure to make an impression.
4. c) Brand promotion companies
There are dedicated brand promotion companies that understand the technicalities behind promotions and will provide turnkey solutions to you for the same.
5. b) Your marketing objective
Like mentioned earlier, your marketing objective is your key element, hence specifying this to your chosen company will help them to provide you with suitable solutions.
6. a) One on one communication with your TG
Only BTL promotions enable brands to engage their audiences live. Direct communication with the target group strengthens the bond between the brand and the consumer.
7. b) False
Brand promotional activities are not restricted to any product categories. Irrespective of what you are selling you can engage in promotional activities for your brand.
8. c) Both
Promotional activities are suitable for all types of businesses irrespective of whether it is a B2B company or a B2C company.
9. d) All of the above
A good brand promotion company is the backbone of successful promotions. You need to check the company’s capabilities, credibility and resources before you partner with them.
10. a) True
Marketing is no more restricted to same old television ads or radio broadcasts. Off late, BTL platforms are considered to be more effective than traditional marketing mediums for B2B companies.
Fill out the form below to speak with someone from our team
