It’s no secret that most brands rely on promotional events to get their message out. But, in the digital age, standing out is key! That’s why savvy marketers are turning towards brand activations for maximum impact. Now, it’s easy as pie to take your corporate activation or a portable display kit that consists of roll up standees and backdrop stands-artfully designed with interactive banners-across cities. But what exactly IS a brand activation? 

In short: It’s an exciting mix of activities meant to drive customer attention wherever you go! Not only will this help build relationships between you and your audience but could even lead them along the path towards becoming a loyal customer.

Here are a few tips before you hit the road with beautifully done brand activation kits.

1. Opt for portable display kits

Whether you’re a small business or an international brand, the key to success in any market is visibility and word-of-mouth. That’s why so many brands join multi-city promotional events – it gives them a chance to show what they have to offer! But renting gear for each activation can be expensive. Or buying a separate display kit for each location may not give consistent output. That’s where portable display kits come in handy. These lightweight display kits are simple enough for anyone. There’s no need for skilled labor to assemble and install them. You can fold them up into trolley cases when finished – then take them with you wherever your marketing adventures may lead!

2. Consider a change in the audience

Selling the same product to different markets can present a unique challenge. A case study of how shampoo sachets fared differently in urban and rural India provides an interesting example why this is so – even for something that seems as straightforward as shampoo! Farmers used these sachets not to wash their hair but instead, clean cattle! It’s true that ‘one size does not fit all’ when it comes to brand activations: what works with one segment may be completely ineffective in another. To ensure success, brands should tailor their campaigns accordingly- making all the graphics feature the information in the right language. 

Pro tip: Invest in the kits that allow you to change the graphics!

3. Consider local regulations and weather

When you’re planning your multi-city brand activation, it can be easy to forget the essential details. Every city has its own laws and regulations that need following before launching a promotional event, so make sure these are ticked off! Additionally, consider factors like weather patterns in each market – if you’re heading towards an area with regular rainfall or strong winds then investing in waterproof kits will save headaches on arrival! And don’t forget design when selecting display options too; nobody enjoys arriving at their booth only for rain to start dripping all over their carefully crafted setup. Keep this in mind while preparing for exhibitions across different cities and states ahead of time – smooth sailing guaranteed.

4. Choose an experienced BTL company in India 

With dozens of companies offering affordable brand activation solutions, it’s important to look beyond price. At Insta Brand Activation, we have been helping customers create amazing experiences for more than a decade! European quality combined with unmatched reusability options is what you can expect from us! Our portable display kits are highly durable, reusable with changed graphics, and lightweight.  

So if you’re looking for a reliable partner in achieving success through effective branding strategies – get in touch today!