How to use video as a brand promotional activity for your business?
Have you given a thought on creating videos and using them for your business’s brand promotional activities? Interestingly, videos can boost the ranking of your business on search engine and turn out to be an effective way for increased customer engagements. Also, an audio visual…
Here’s how your business can pick up pace using brand activation!
Many a time when marketers talk about marketing and brand promotional activities, they usually refer to BTL activities that help the business grow. Although it is not an easy task to effectively promote your brand; it is as much as an art as a science. Get it…
A sneak peek into the top list of BTL activities
Something that has been an incessant buzzword in the technological and advanced world that we live in is BTL activities. BTL activities list is dominating the marketing arena off late and for a good reason. Although seasoned players and marketers are quite familiar with terms…
Top 3 Brand Activation Ideas to grab 80% more consumers
Brand activation is considered as a new term in today’s marketing field as it is comparatively a recent yet buzzing word. Every other brand these days is adopting brand activation ideas to reach out to the untapped market and create a distinct identity for themselves. Also…
Brand Activation – Why and How?
There is much talk about brand building activities such as brand promotion and brand activation in the market. Almost every major business to consumer (B2C) company has a bespoke brand activation plan in place formulated with the assistance of brand activation specialist. From P&G to…
Brand Activation and why is it a necessity?
Ever wondered how some products and brands become so popular and iconic whereas others fail to create even a miniscule impact in the audience’ mind? These popular brands have become so by exploiting various marketing platforms for brand promotion and creating a niche for themselves…
How to achieve a Successful Brand Activation?
It is no secret that brand activation works as a powerful marketing tool to promote your business but executing a successful one can truly be an intricate task. It is all about connecting your target audience with your product or service on a personal level….
Brand Activation is a way Forward
In our day-to-day life, we come across so many brands which have somehow become an integral part of our lives. Over the years, these brands have set up their identity and are loved by their customers. For example, Colgate. Now, if we ever think about…
Brand Activation to Promote your Business
If you are even vaguely familiar with marketing jargons then surely you must have heard of the term brand activation. Below the line (BTL activities) like brand activation are taking the market by storm. Rapidly replacing the traditional mediums of marketing such as television, radio, print…
Difference Between Brand Activation and Exhibitions
If you are part of the marketing world then you know how frequently terms like brand promotion, brand activation ideas, exhibitions are thrown around. There is a constant speculation and discussion about the difference between brand and product and what is the most efficient way…
6 Benefits of Brand Activation
The term brand activation is thrown around in a lot of marketing meetings and conferences worldwide by experts and professionals. The world is almost all of a sudden obsessed with brand activations and the benefits of branding. Although BTL activations have been around for a…
Building an Effective Brand Activation
Every business owner wants its brand to be fitted in their customer mind just like a song that sticks in someone’s head. Over the years, it has truly become quite difficult to do so with the evolving marketing world. As quoted by Brand Strategist, Rod…