If you are an event enthusiast, you may have noticed that BTL events are becoming more and more competitive. The world’s largest companies invest millions in these marketing and promotional activities to bring their latest products to the public. With hundreds of exhibitors competing to be more attractive, it is essential that we plan our marketing strategy well and design an attractive standee that positively attracts the attention of all the people who come to it.

Currently, having innovative technological and digital elements is the most valued resource by exhibitors to attract potential future clients, and therefore it is important that we use our budget wisely in this regard. Keep in mind that the most established companies are willing to hire the best sanitizer stand manufacturers to implement the most creative marketing plans on the market.

However, many exhibitors are intimidated by the myriad of options available to them, and selecting the right brand promotional kit can become quite difficult. Therefore, it is best to adjust as much as possible to the brand’s business plans and reflect them in the theme and design of the brand promotional kit. It is very important that the roll-up banner stand transmits the image of the brand well, helping to increase the memory among the public. It is also essential that the design of the brand promotional kit is in tune with the marketing strategy. In this way, we can guarantee a good return on investment.

We have listed down a few tips to attract more visitors to your next brand promotional space.

Use a logo linked to your company brand. Make it stand out in your promotional kit.

One of the simplest and most effective ideas for our brand to generate impact is to place a quality logo on our promotional display, ideally created by an experienced designer. Even if the display does not provide us with much space, this resource is ideal to make our event more visually attractive. The use of creative graphics and presentations raises the bar for any promotional kit and in every way, and most importantly, it is etched in the mind of the visitor and provides excellent brand visibility at the event.

Promote your product in the most effective way using your brand colors

You can use an intelligent combination of the colors of your brand so that they attract all eyes. In this way, you will get the visitor to subconsciously associate your roll-up standee with your company. An interesting idea is to place plexiglass towers to make our brand appear imposing, while also making it easier for visitors to move fluently throughout the event. Snacks and drinks can even be offered so that people can refresh themselves and recharge their batteries. It is best to choose colors that our audience can easily link to the product we offer instinctively. Studies show that consumers associate black and dark blue with brands that sell products related to fashion, luxury, and a certain lifestyle, while shades of red and orange are more linked to food and soft drink brands.

Turn heads with large screens

To attract the public while maintaining their identity signs, the most popular and emblematic brands always have to look for creative ideas. On many occasions, modifying the theme of the marketing campaign can generate more problems than solutions. However, this can be achieved relatively easily by using projections, giant screens, or desktop displays that show a sequence of photographs linked to your product, using decorative frames so that the photos provide a more intimate look in an area where visitors can sit and rest.

Carry out activities that users can participate in

Probably one of the simplest, most profitable, and effective ways to get people to visit your event space is to provide fun and gaming options. When visitors see a very crowded promotional space, they tend to drop by to see what’s going on. Participatory activities help us with two fundamental aspects. On the one hand, they attract people’s attention to our roll-up banner stand, and on the other, they help us to establish a solid relationship with users. By offering cool sweepstakes, prizes, and games we are creating a positive memory that the visitor will later associate with our products and services. These are activities that greatly help us to generate good brand recognition.

All in all, these were some of the few creative ideas and designs for your next brand promotion space, that can help you stand out from the crowd and shine with your own light.