What exactly is branding? In the recent marketing world, we often talk, read and discuss about branding and brand promotion activities to give a push to various brands. In simple terms, brand is one of the biggest assets of your company or organization. Your brand is not just the company logo or slogan but it is the personality of your business, the goodwill that is created and the confidence that your customers have in your products and services. It is essential to communicate your brand and its key message to the target audience and hence build an everlasting impression and competitive edge. Branding is this crucial communication that lets you get your brand to your customers. So, whether you want to indulge in various brand promotion activities like mall activations, society activations or incorporate innovative BTL activities, your brand is the essence of your company that you need to effectively build. So, let us delve in to what are the top 2 brand promotion activities that can help the branding of your company in a more productive way.

1. Brand Activation
Brand activation is one such brand promotion activities that caters to the specific needs and requirements of the brand and reaches to the target audience. There is a range of branding activities that range from mall activation, corporate activation to society activation. You can pen down certain brand promotion activities that suit your preferences and work towards promoting your unique identity through a mall or corporate activation.

2. Social Media Marketing
One of the easiest ways to connect to the mass audience is to communicate through social media networking sites. You can have your brand promotion activities through social media marketing as well. It is one of the wide platforms that help showcase what offerings you have for the target audience. Reach out to the larger audience base and communicate effectively what your brand is all about. You can also ask your audience for their feedback on the social networking sites, which will eventually help you to upgrade your BTL activities in marketing.

So, whether you are promoting a new brand or re-launching an existing product, these top brand promotional activities can help you communicate your brand to the audience. Clutch more customers with mall activation or other innovative BTL activities and offer your brand to the right place, at the right time to the right customer.