If you are even vaguely familiar with marketing jargons then surely you must have heard of the term brand activation. Below the line (BTL activities) like brand activation are taking the market by storm. Rapidly replacing the traditional mediums of marketing such as television, radio, print media etc, BTL marketing mediums such as brand activation are all the rage.

You may wonder, what exactly brand activation is. Well, in simple terms brand activation is the process of activating a brand in the market. Brand activation is a powerful marketing tool that acts as a bridge between the brand and the consumer. It is gaining tremendous popularity off late because of its efficiency and reach. Brand activation helps you connect with your audience on their home turf. It enables one on one communication with your client which gives you valuable insight on your target audience and at the same time it create a powerful impact on your audience, in the process it helps in reinstating your position in the market. Business activation activities may not yield immediate results, it is a process of ensuring repeated sales and creating an interpersonal relationship with the customers that ultimately results in brand loyalty. Creating a strong brand loyalty among the consumers ensures definite repurchase.

Brand Activation is a full proof way to penetrate the market and increase brand recall value. We have segregated business activation activities, to help you understand and pick what is best for your business.

 

Mall Activation:

Shopping malls are bustling hub of potential customers. It is very likely that your target group shows up in good number at shopping malls especially on weekends. To use this opportunity mall promotions come in handy. Insta Brand Activation specifically creates mall activation kits that are easy to install and striking enough to pull your audience. If you are planning to install stalls in various malls throughout the state or country, it is suggested to emphasize on uniformity. Make sure all your booths look similar; this not only gives a professional look, but creates a lasting impact on the audience.

Corporate Activation:

If your target group belong to the corporate world then corporate activities can be highly beneficial for your brand. Setting up booths in corporate environment is pretty common off late. Many companies permit corporate activation activities in their premises, you only need proper permissions. In corporate activation you get exposure to a concentrated set of audience and since you reach out to them, it becomes easily accessible for your audience to try out your product and services. To check out kits for effective corporate activation click here.

Society Activation:

Society activation is a relatively newer concept in activation activities. It may not be as common but it sure is effective. You are reaching not just to the consumer but you are addressing him and his family too. Society promotions give you an added advantage as a brand since you communicate to your audience in their comfort zone. Such activities are perfect for FMCG products, automobiles and other just products that cater to the needs for the homemaker or cater to the family collectively. It is a good means of communication if you want to address the family as a whole.

Retail Visual Merchandizing:

RVM is a unique way to promote your product in the comfort of your showroom. Visual merchandising is a powerful marketing tool and you can use it to create an effect especially when your product is either a lifestyle product or a luxurious product. It is a great way to introduce new products to your audience or highlight features of a revamped product. RVM helps you highlight your brand and increases visibility of the product.

Campus Activation:

As the name suggests, campus activation refers to promotional activities in educational institutes and colleges. If your target audience and demograph is the young college going crowd then campus activation is ideal for your brand. It gives you a stage to communicate and engage your audience directly. With campus activation you get an opportunity to display and demonstrate your products to your consumer. Most youngsters like to test the products before they buy, this gives them a great opportunity to do so.

There are absolutely no limitations when it comes to brand activation. Stretch your imagination and come up with interested concepts and even location ideas to conduct your business activations and yield tremendous profit off your investment. Brand activation is flexible and does not have a set formula which is probably the best part about this below the line marketing activity. You need to be smart enough to recognize an opportunity and be creative enough to come up with interesting ideas to engage your target audience effectively. Brand activation can help you to build a distinct identity for your brand and a fail-safe brand image.