There are many types of brand activation campaigns that require different strategies.  Some of them include product sampling, brand engagement, new releases,  and consumer promotions.

Each of these campaigns require different strategies. But the founding principles, we cover will ensure that the strategies you devise are more likely to succeed.

1) Have a fixed budget

Your brand promotion strategy exists to minimize risk and deliver a return on investment. With that in mind, it is important to fix your budget and allocate resources from the start. Defining your scope with a fixed budget is vital. It helps you see where brand promotion fits in your overall brand strategy. Since brand activation is just one part of any btl marketing services. If you have a fixed budget, then you end up less likely to waste more money on irrelevant ideas.  Having a fixed budget also clarifies the scope of your objectives and ensures that you choose strategies and adopt ideas that help you to move towards full fulling your objectives.

2) Use big data

Big data already starting to see a lot of applications in marketing research. Big data works best to identify your demographic or target audience. Most social media platforms and websites collect information about the demographics of their readers. This is important is today’s attention deficit world. Since customers are able to find what interests them, right at their fingertips. So any brand promotion activity needs to accurately identify their demographics. This data includes where they are frequently found, where they live and work, what activities does your demographic prefer to do, their income levels. You can then use this data to forecast your demographic’s turnout rate for the show.

3) Give customers a reason to engage

Your brand promotion strategy must have some event or activity for customers to show an interest in whatever you are offering. There are dozens of strategies that can help you do that. Product promotions remain a reliable way to get customers interested. Having a physical product that your customers got for free, ends up having a lasting value. Games where there is a chance for customers to win a large prize such as raffles are also a lot of fun. Finally, there is also digital experiences you can provide your customers,  through touch devices, incremental games and e-coupons. Digital experiences are also cheaper since they allow for mass distribution to customers thorough their own devices without consuming any additional physical resources.

4) Have metrics in place to measure success

To figure out your objective is one aspect of planning for success. After that, it is about outlining the steps to do it and figure out a way to measure it. For any corporate activation activity, this means keeping track of the leads you’ve generated, the number of giveaways promoted,  how many people you’ve registered, how many shares and mentions you’ve received on social media.  Capturing these four metrics, which are leads, giveaways tickers, registrations and social media impressions is a solid way to capture your success. By having the tools to measure your success, you get to know if you are making progress in the right direction. There are several lead capturing tools and CRM tools to help you collect, archive and analyze data that is available to you. This makes it quite easy for your company to adjust their future promotional activities.

5) Have long term goals

Beyond immediate sales and lead capture, it necessary to think long term. Any btl activities company in India will tell you that brand activation is about building brand loyalty and making your brand memorable. Not all your customers will be at the buying stage of your sales funnel. Brand activation is about nurturing customers that are different stages in the funnel. Raising brand awareness makes prospects consider your brand as an option for future purchase decisions. This makes it easier for you eventually covert those prospects into potential customers as they get more frequently exposed to your brand.

Finally, we would suggest you get the assistance of stall contractor or agency to assist you for your brand activation campaigns. These experts are dedicated to understanding and creating campaigns that work, their expertise can help you spot gaps in your brand activation and course correct to success.