To get the success, at malls is daunting. The easy path would be to create a seller account or a website online, and let content marketing pull in the leads for you. But, here’s the thing, most Indians still prefer to go to malls. It’s convenient, free and good place for people of all ages and demographics to meet and spend some time. Also, malls are the first place, people go to for seasonal and festive sales.

The advantage that brands at malls is credibility. Having an active presence at a mall creates the impression that you are an established brand. After all, it’s not easy for a brand to get the space and permission to showcase their products at a mall. Also, consider the fact that you are able to connect with customers and offer them a bargain to get sales done.  So to help you make the most out of brand promotion at malls, here are our top five tips!

1)Your Stand Sign Should Be Impressive

Without the right signage, you might as well not exist. Your target audience will never know if they need you, unless you make your brand obvious. The reason brands large and small spent huge sums of money on signage, is to get a prospect to pay attention. So, what would get their attention, offers that provide the customer value helps. It doesn’t even have to be a ‘50% Off Sale’ your signage just has to make it obvious your USP.

For example, if your brand is into selling healthy smoothies, to attract customers you would mention the ingredients you use, the calories count, even a byline that states ‘our smoothies make you feel healthy not heavy’. If you can afford to, it always better to have signage that uses strong lights. Incorporate strobe lights in your signage as well, some motion in your signage will surely grab the attention of any prospect.

2)Integrate Online Purchasing

To promote more sales, during your mall activation provide prospects the option to make digital payments. There are several e-commerce services such as Paytm to setup a digital POS.  It’s also makes it more easy for you to track your orders, manage payments and get your customer’s contact number for repeat business. It also becomes quite simple for your offer bargains in the form of cash back to customers.

3)Choose Your Products Wisely

Pick products that give the largest gross profit and are your brands specialty. This means you will need to spend time to know, which products offers the most profit and who is buying them.  This requires you to understanding the psyche of your prospect and get to know what their problem is and what they are wiling to pay to solve it. You also need to take the location and time of the day into consideration, since that determines the kind of demographics you will encounter.  This makes the most sense if you have a wide inventory of products, since instead of taking the general approach you can selectively target your prospects.

4)Don’t Come Across As Unprofessional

Clutter, disinterested personnel, negligible discounts, worn-out products all of these will not win over customers. The purpose of brand promoting work is to make the customer keep coming back.  Not ignore them away after they have brought your products You don’t want to send the wrong message to your potential customers.  Trying to push low-selling products,  being aloof, or worse rude to a prospect means that you never see the result of your branding efforts.

5)Participate during festivals or season clearances

Events like local festivals or season clearances provide the ideal opportunity for your brand to court attention. Most people are in a mood to spend during those times. You can easily expect volumes of foot traffic pass by your stall. These events give you the opportunity to cast your reach to a broader audience. Multiple demographics from all walks of life, will be able to get in contact with your brand. Festivities even provide your brand the opportunity to participate with you stall design themed to the relevant festival.

These tips we hope proves useful for your mall promotion activities. These tips are quite applicable and we’ve seen time and again that our customer-conscious clients have improved their results, with these tips.