De-Coding “COVID” in times of crisis!
The novel corona-virus, or more notably referred to as COVID-19 has left us all in distress. We are all aware of the uncertain times we are in and the fact that the most hit industries of today are the hospitality, aviation, and the events and…
5 brand promotion tips to improve mall activation
To get the success, at malls is daunting. The easy path would be to create a seller account or a website online, and let content marketing pull in the leads for you. But, here’s the thing, most Indians still prefer to go to malls. It’s…
6 Tips for Creating a Successful Active Box Outdoor Design
Are you soon participating at an event pan India and do you really want to stand out? Well, you should definitely try active box outdoor designs for all your next BTL promotional activities. Active box designs are BTL promotional set-ups with contemporary designs that can…
5 Don’ts to keep in mind while promoting your Brand.
A brand is more than just a name, tag, color, or signage. It signifies much more! Therefore remember, promoting your brand is not a one-time adventure- but a journey in itself. Promoting your brand via the right means not only enables you to instill your…
5 Tips To Augment Your Brand Activation Campaigns
There are many types of brand activation campaigns that require different strategies. Some of them include product sampling, brand engagement, new releases, and consumer promotions. Each of these campaigns require different strategies. But the founding principles, we cover will ensure that the strategies you devise…
5 Trendy Ideas for Promoting Your Brand at Events
You can’t always be there! Therefore, your promotional display must be able to deal with visitors. The following ideas might be just right for your visitors. Be it brand at malls or any other event is such a daunting task. Every brand is more colorful…
5 Things to Consider while hosting Brand Promotion event post COVID-19
The outburst of COVID-19 has tremendously affected the event industry. It is no secret that COVID-19 has a drastic effect on btl activities in India. Since the onset of the pandemic, several brand promotions events have been cancelled or have got postponed. As per the…
Top 3 BTL marketing activities that can be used as effective brand promotion
With changes in the buying pattern of consumers and a shift in consumer preference over the years, ATL marketing activities have been taken over by BTL and TTL activities. Unlike ATL or above the line advertising, BTL marketing activities include direct marketing, mail campaigns, trade…
Here is how to take brand promotion post lockdown
The coivid pandemic has hit the global economy and clearly it has been one of the biggest hit in history. Many brands have already given up while trying to gather resources and assets to keep floating their business. And then, there a few brands that…