Dynamic Brand Activation Strategies for FMCG Companies
In the highly competitive FMCG market in India, where choices are plenty and competition is fierce, capturing and retaining consumer attention is important for brands. Nowadays, achieving success in this sector involves more than just selling a product; it requires creating relevant experiences that keep…
Colour and Senses Psychology in the Brand Activation Game
In India’s bustling, diverse markets, where consumers are flooded with various brands daily, standing out requires more than just traditional marketing tactics. With the emerging realm of sensory branding, a strategy that engages more than just visual senses, businesses can create memorable brand experiences. This…
Boost Sales with Game Changing BTL Marketing Strategies
In today’s competitive landscape, where people are careful about how they spend their money, brands must find innovative ways to attract and retain customer attention. Below-the-line (BTL) marketing techniques offer a strategic advantage, focusing on creating direct, engaging experiences that resonate across different demographic profiles….
7 Ways to Promote your Brand to Local Customers
Promoting your brand to local customers is crucial for its success. While online brand promotion strategies can be effective, local customers are often the lifeblood of small businesses. Therefore, developing effective ways to reach and engage with the local community is essential. In this blog post, we…
How to use brand activations kits to make an impact on your audience
Do you want to impact your business and drive more sales? Brand activation is a great way to get your product or service in front of the right people. But how do you make sure that your brand promotion has a memorable, lasting effect on…