How brand activation help in engaging 2 out of 5 senses?
With the rising detachment, fragmentation and distraction between brand and consumer, BTL activities and especially brand activation can serve as the perfect medium to build this growing gap. Brand activation offers a platform to bring forward your brand to the target audience. You can create…
Getting the communication right with brand building activities
To some, brand building activities may sounds like just another marketing jargon but when you understand what BTL activities mean, truly, and how brand building events help a brand to achieve that cult status; terms like this may not sound gimmicky anymore. Brand building activities…
Brand activation – A way of promoting your brand identity
Every industry along with each business it holds needs to promote and protect its brand. At one point of time we see big companies spending tons of money on building the name and identity of the brand. And on the other hand, we have small…
How do start-up firms benefit from brand activation?
Start-up firms are on to creating a unique space in the business world today. With a large number of start-ups coming in the market every year, there has been a growing demand for newer ways to bring about a unique brand presence. In today’s business…
Why your brand activation also needs a social media policy?
In today’s fast moving high-tech digitized world, every company wants to be ahead of their competitors. So, every company who wants to make an impact on their target audience through brand activation must also know how to use their social media policy well. But why…
How does brand activation help small businesses?
If you are a sole trader and self entrepreneur and wondering how to use brand activation to get to your target audience then shun all your worries now! Brand activation is a forum that gives wide opportunities for every marketer to market their brand or…
How to use video as a brand promotional activity for your business?
Have you given a thought on creating videos and using them for your business’s brand promotional activities? Interestingly, videos can boost the ranking of your business on search engine and turn out to be an effective way for increased customer engagements. Also, an audio visual…
Here’s how your business can pick up pace using brand activation!
Many a time when marketers talk about marketing and brand promotional activities, they usually refer to BTL activities that help the business grow. Although it is not an easy task to effectively promote your brand; it is as much as an art as a science. Get it…
A sneak peek into the top list of BTL activities
Something that has been an incessant buzzword in the technological and advanced world that we live in is BTL activities. BTL activities list is dominating the marketing arena off late and for a good reason. Although seasoned players and marketers are quite familiar with terms…