BTL activities and its significance
Advertising platforms are divided into two wide categories Above the Line Advertising (ATL Advertising) and Below the Line Advertising (BTL Advertising). In ATL marketing activities mass media is used as a platform to communicate with the audience. Classic examples of ATL activities are Television, Radio…
5 reasons why pop up display stands are the best investment
Businessmen and exhibitors from all across the world are familiar with the term pop up stands. Be it for brand activation or other promotional activities, pop up displays have become an inseparable part of the promotional activities of various brands; whether big or small. So what exactly…
Brand activation – few important do’s and don’ts
Brand activation is one of the latest concepts of marketing that has been an essential forum of bringing your brand to the forefront. So, one common question that arises is what brand activation is and how it helps a brand to get to the target…
How brand activation helps start-up firms to enhance their brand presence?
Start-up firms are developing in today’s business space and on the off chance that you need to build the brand value of your own firm, you need to catch the nerve of your targeted audience. In today’s business world, customers expect top notch marketing activities…
Brand promotion activities – uphold your distinct identity with perfect branding
What exactly is branding? In the recent marketing world, we often talk, read and discuss about branding and brand promotion activities to give a push to various brands. In simple terms, brand is one of the biggest assets of your company or organization. Your brand…
Colour psychology – how do colours impact your brand activation?
Let us say that it is that time of the year where you want to promote your brand through brand activation and other promotional activities. First thing first, what is that one thing that allows your audience to get involved in your branding activities and…
How to accelerate your business using brand activation?
As you are promoting your brand, there must be several ideas that might pop in your head. First thing that strikes us is how to enhance or maximize the sales of the business? Knowing your target audience is one such thing that will help you…
How BTL activities in marketing help you achieve the desired goal?
Marketing being a multi-dimensional zone coherently demands for varied activities that help you gain the desired goals. But what are these activities? How do these activities let you enhance your marketing experiences? BTL activities or Below the Line activities allow a direct point-of-contact between you…
Turn consumer interests into sales through online marketing and ppc advertising
We do notice in our day to day online marketing world that the way we market our brand, products or services has a wide impact on our overall business. Many firms have brand promotional activities and brand activation to market their products or services on…