Something that has been an incessant buzzword in the technological and advanced world that we live in is BTL activities. BTL activities list is dominating the marketing arena off late and for a good reason. Although seasoned players and marketers are quite familiar with terms such as BTL activity and BTL marketing, to a novice these terms might seem gibberish. Simply put BTL activities stand for Below the Line marketing activities. BTL activities or promotions are a platform that helps your brand get to the top and reach a larger target audience with targeted and effective campaigns. Being a new term in the brand activation arena, BTL activities can be just characterized as Below the Line advertising or activation, which is usually executed at a small scale. Nevertheless, BTL activities and promotions can be an effective medium for garnering untapped target customers for your brand.

A few years back the scenario was a little different than the current one. ATL activities or Above the Line marketing activities were the frontrunners while BTL activities remained an unpopular yet reliable source for building brand-consumer relationships. Today, when we look at it in a deeper sense, we observe that there is a larger avenue of BTL activities that can be explored further. The list of BTL activities consists of a varied range of brand promotion and marketing activities that help in highlighting your brand.

Let us delve a little closer into the list of BTL marketing activities to explain this promotional line better.

 

BTL activities

  • Brand Activation

In layman’s terms, brand activation is the act of driving customer action through a host of interactive activities. Among the various types of BTL activities, brand activation is counted among the most effective and popular forms of BTL marketing. It is also referred to as the best BTL marketing activities example since it lays the foundation for brand-consumer relationships. Brand activation relies on user-engagement activities to build brand recognition, brand credibility and helps to form a long-term relationship with the consumers.

  • Brand Promotional Activities

Brand promotions are not restricted to advertising anymore. BTL activities enable brands to promote their brand extensively on offbeat platforms. Be it malls, RWA, corporate sectors, brand promotions are a sure-shot way to put your brand under the limelight and give your brand desired exposure in the market.

  • Merchandising

Merchandising leverages the power of visual appeal. Merchandising is an important part of BTL marketing. It does not just help brands to showcase their wares to the market but also creates a powerful subconscious impression on the target groups. Innovative BTL activities in marketing such as merchandising have tremendous understated potential that brands can leverage to their advantage.

  • Telemarketing

Probably one of the most common examples of BTL activities is telemarketing. Telemarketing is the platform to engage customers by conducting one-on-one communication via telephone. Among the different types of BTL activities, telemarketing is possibly the oldest yet still many companies and even banks opt for telemarketing because it helps them to connect with their target group directly.

  • Free Sampling and trial generation

Ever visited a supermarket and got your hands on a bunch of sample products? If yes then you have experienced a powerful form of BTL activities which is product sampling or free sampling. Sampling is one of the very good BTL activities examples since it literally gives the audience a taste of your product. Samples ensure repeated sales and it is a very good way to acquaint the consumer with your products.

  • Exhibitions

The extensive list of BTL activities cannot be complete without the mention of tradeshows and exhibitions. Exhibitions are used as a common BTL activities example in the marketing world. Exhibitions give a platform for brands to showcase their products to a targeted group, boost sales and build a strong rapport with their target audience.

Apart from the above-mentioned BTL activities list, we can also count a few other types of promotions as BTL marketing activities and these include exhibitions and trade shows. So once you get these BTL activities list, you can decide on which one suits your specific requirements and needs.

Give your brand the desired highlight through effective BTL activation.

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