Brand Activation Trends In 2022
With digitalization at its peak, changes in all sectors are bound to occur. Traditional brand activation ideas and brand strategies have come to a standstill. It is an era of ever-evolving – latest and contemporary brand activation ideas.
The onset of each passing year marks an array of unique transitions in business trends. Which later goes on to change the future of marketing strategies and campaigns. And as people in business, we take complete responsibility to keep up with the latest change in trends and adapt and embrace each revolution that comes our way.
To keep you abreast with the latest brand activation ideas of 2022 so that you can include them in your marketing strategies too, here are a few trendiest brand activation ideas:
1. Influencer marketing:
This marketing technique tops the chart in today’s time. Influencer marketing is a hybrid approach wherein celebrities, influencers, or content creators interact with their audience via various social media platforms, posts, stories, announcements, etc. The main aim here is to deliver the brand message and increase brand awareness. Influencer marketing holds great potential in terms of message amplification and turning in leads.
2. Latest technology:
The use of the newest technology like AR (Augmented Reality), VR (Virtual Reality), etc., in your trade show booth, will set you apart from the rest and enable your customer to imagine possibilities and try them safely in simulated environments. While working on a brand activation strategy, make sure to use these technologies to make your product or service offering pretty immersive and appealing in the eyes of your audience.
3. Pop-ups:
Are you pondering why we classified pop-ups under the latest BTL marketing trend. Here’s why! Gone are traditional pop-ups whose main aim was only to attract an audience. Marketers these days are transforming pop-ups and their usage. Pop-ups are now used as content that allows for active engagement, brand activation, and to create of meaningful connections between consumers and the brand. Creating an interactive content experience with pop-ups is the latest trend of 2022.
4. Games and giveaways:
One of the simplest ways to draw attention amongst a crowd is to organize contests and giveaways at an event. Organizing these attracts a crowd to your stall and influences their mindset even after leaving the fairground or location. Games and giveaways are more of a marketing strategy rather than brand activation ideas. Still, their contribution to a brand’s progress outside the realms of the four walls is commendable.
5. Live event:
Live events are stapled in experimental marketing. These events house a vast crowd, and primary groups of similar tastes come together to be a part of this event. Big corporations and brands take this opportunity and launch their product or service offerings on this platform. Few big corporations also sponsor these events to gain maximum crowd attention! A live event may vary from a massive concert to a simple book signing session. Make the most out of this experimental marketing and hit a new high at your next BTL campaign!
In conclusion:
While the ways of conducting your business may change, the objective behind it is still the same. Companies work across various platforms and adapt to multiple BTL marketing strategies mainly with two intentions; to increase brand awareness and multiply customers. If you are a business looking for a BTL marketing company in India to enable your brand to stand out, we are just a call away!
We at Insta Brand Activation have been in business for the past two decades, having an extensive network in India with offices in 6+ significant cities. We are pioneers in India that provide reusable solutions for brand activation setups.
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