It goes without saying that customers are the driving force behind your company. You are responsible for whether your company develops from a small business model to a large corporation that can cost several million. Without customers, a business withers fails and disappears. So it makes sense to deal intensively with customer behavior – and that is precisely why customer feedback is so important. Every business, small or large, should invest in customer feedback and assessments.

Customer feedback is also extremely important at brand promotional events. Whether the feedback is about your products, sellers, or maybe even the absence of a hand sanitizer dispenser stand, it will help you understand which elements of your brand promotional space are working and which are not. You can then use this information to make your promotional event marketing even more successful. Use these techniques to get customer feedback at your next brand promotional space.

  • Just start

Before you decide to get feedback when planning your promotional event, you must first know what kind of feedback your company is interested in. Since the feedback is linked to your participation in the promotional event, you will probably want to ask questions about your company’s performance. These can be assessments of the design of your roll up standee and how people reacted to it. For example, if you keep an informational desktop display, you can quickly determine whether it was the right or the wrong decision – depending on whether the visitors liked it or not.

  • Email surveys

E-mail surveys are a tried and tested form of customer feedback. Even the biggest names in the marketing industry use this form of feedback. They are quick, efficient, and easy to set up. A customer or lead can reply to the email in just a few minutes.

To receive this type of feedback, you will need email addresses. Many of your current customers have probably already emailed you, either to order something from you or to register on your website. You can also get the email addresses of your leads when they login to your experiential space or through giveaways and discounts.

  • Pen and paper

Although it seems almost strange in our high-tech times, pen and paper are a classic and, above all, effective way of receiving feedback. Do you have a place near your roll up banner stand where visitors can write? There you should hand out survey cards with some feedback questions, and set up a box where the completed cards can be thrown in. After the show, your sales team can go through these cards and collect feedback.
Routine phone calls

Nowadays, practically everyone has a smartphone with them around the clock. This means your leads and customers are just a quick phone call away. Gathering quick feedback can be almost effortless over the phone. The method for collecting phone numbers is the same as for e-mail addresses. You can get feedback from leads who visit your website or the potential clients who visited your roll up standee.

  • Feedback from text messages

Similar to phone calls, you only need the phone number to send surveys to your leads and customers. Most people would prefer this method of feedback to a phone call because it is faster, more impersonal, and just as easy to deal with. Your company simply sends the survey questions to the person’s smartphone and you get their feedback.

  • Online surveys

If your company has a website, you can use online surveys for feedback. The lead or customer simply visits a website where comments and opinions can be left. Sites like SurveyMonkey give you the option to host a survey that anyone can take. Have the address of this online survey displayed on your roll up standee! You can also have the address of this website printed on business cards or brochures.

These were some of the few easy ways you can gather feedback from your customers and enhance the customer relationship over time.