8 Brand Activation Ideas to Connect With Your Target Audience
Brands invest a lot of money in order to strike it right with their customers. They use a combination of marketing strategies and promotional know-how ranging from social media campaigns, billboards and hoardings, to brand activation, etc. And all of this for what? To introduce new products, boost sales of existing products, gain customer attention, improve overall sales and compete better! So if you are looking out for ways to connect better with your audience, read on to find out how!
Research says it takes 5 to 7 impressions for people to remember a brand? Therefore, while promoting a brand, the ultimate goal is to continue making those positive impressions on the minds of the customer. And one way to accomplish a positive brand awareness and connect with your audience is via brand activations or brand promotion.
So what is brand activation?
Brand activation is a relatively new word in the marketing industry. The term is interchangeably used with brand promotion but the scope of brand activation is wider than of brand promotion.
Brand activations, mall activations, or corporate activations are used to refer to events, experiences, and interactions that hearths lasting connections between a brand and its target audience. These are long-term relationship that helps build the reputation of a brand in the minds of the audience. Brands both old and new make use of these activations to build business personality and identity.
Brand promotions via Brand activation are a great way to connect with your target audience and reach out to them with your existing or latest offerings. And here are a few brand activation ideas you must consider next time to connect with your target audience better:
Unique experience:
While following the trend might seem like the safest way to promote your brand, creating a brand experience like none other, will elevate your brand's identity in the minds of your customer. Imagine having to live an experience like never before! would you not be thrilled enough? For example, you are selling a water bottle. Creating a visual or a touch experience, of how your bottle is better than the others, will help you hit the right note.
Encourage customer promotion:
Word mouth promotion is the best form of brand promotion. These promotions are genuine and non-sponsored. Hence customers tend to believe in them and seek out to buy or utilize the goods or services from your brand. For example, you could pass on a few samples of your goods and ask you’re your audience to share a picture of the same on any social media platform tagging your brand.
Provide solutions to problems:
Look out for brand promotion ideas that solve problems. These sorts of promotions create a positive image in the minds of the audience and help recall the brand without much assistance. For example, if a business that produces sanitary napkins offers samples of their product near the ladies washroom. This could help the customer resolve any emergency situation, and they may remember this act in the future while making purchase choices.
Appeal to the audience:
Find out an event or campaign that relates very closely to your brand's offering. Brand promotions in such a scenario click away better than any other. Look out and be a part of mall activations and corporate activations. Here you will be accompanied by a mixed crowd and hence engage with your audience better and create a lasting relationship with potential customers.
Take advantage of the latest trend:
Making use of the latest trends to grab customer attention is a very good approach. This way you can reach out to a larger audience when you work inclusively with the trend and make a lasting impression. For example, you are a custom t-shirt manufacturing company catering to the youth. You could advertise your t-shirt with the BTS army print and take the market in frenzy!
Exclusive event:
Creating an exclusive event for your brand and audience not only helps you stand out but makes your audience also feel very welcome. Malls activation kits are a great and affordable means to conduct such exclusive events. Send out special invites to a couple of guests and get the ball rolling! Events like such help build a close network and develop relationships.
Make use of the latest technology:
Technology can be a great tool to help you penetrate the market and introduce your brand near and wide. While 5D glasses and Virtual Reality are the talks of the town you could look for another more viable source of technology too. Create an experience with our corporate activations kits and draw your audience like never before!
Surprise your audience:
Creating curiosity amongst your audience is a great way to hype up your brand promotion. Imagine your customer signs up for something ordinary and receives something extraordinary. Would that not light up their face? Surprising your audience has always worked and will work because that not only gains customer attention but also hypes their excitement level!
To conclude:
Just because you are in the market for a while, does not necessarily mean you will be remembered lifelong. You need to be up to date with the latest happenings in and around and act accordingly. If you want to gain all the attention and recognition for your brand's offering, do consider the above-listed brand activation ideas to connect with your target audience better.
We at Instabrandactivation are a one-stop solution for all reusable, scalable and portable brand activation setups. We are pioneers in the industry with over two decades of experience.
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