7 Reasons to Use BTL (Below-The-Line) Activities for Brand Promotion and Activation
Marketing trends are ever-changing; modern tech and digitization have evolved the way we market products/services. ATL activities have lost their hold as the prime measures to reach out to potential audiences. With marketing gurus preferring to move towards experiential marketing solutions, BTL activities have taken the lead in the modern-day brand promotion scene.
BTL activities are currently the dominant trend, and brands opt for them as their go-to marketing strategy. Below-the-line activities have become popular due to their ability to reach the ground-level target audience. BTL activities are also known to improve Brand to customer connection since the staff and the audience interacts face-to-face. It helps brands generate relationships with untapped prospects.
But not everyone is aware of this marketing strategy, so it is quite natural for people to be puzzled about what these activities are? Or how do they help brands grow? And how do certain BTL activities amp the customer & brand relations? To answer these questions, let us first understand what BTL activities are.
What is BTL Marketing, and how does It Work?
BTL activities, also known as line advertising, promote products on the ground level. BTL activities include cataloging, brand promotions, sampling, exhibitions, and mail campaigns. BTL activities are interactive and allow brands to connect with their audiences on the ground level.
In today's digital age, BTL marketing is in parallel with digital marketing strategies and social media marketing. BTL activities allow customers to directly connect with their target audience and build lasting connections with them.
Why must you include BTL Activities in Your Next Campaign?
Connects Brands & Customers directly
BTL activities enable customers and brands to connect directly and build networks. Live demonstrations are better because customers get a first-hand experience of the brands' products and services. Connecting with customers on a ground level also helps you understand their requirements better.
Generates Brand Awareness
BTL activities help brands spread awareness about their products in person to their target audiences. It is easier to convince your target audiences in face-to-face conversations than by printing or communicating through TV ads. Marketers prefer BTL for this very reason. It makes Brand and customer communication easy.
It helps reach Target Audience
As we mentioned earlier, brand Activations help you connect with your target audiences on an in-person level. This eases the process of reaching your target audience and, eventually, your desired marketing goals. The only thing the brands must focus on is understanding their target audience, and BTL activities will help you reach them.
Pushes your Brand out of the box
Below-the-line activities help make the brands get noticed. Events like a trade show where innovative BTL activities help brands get seen amidst competition. BTL also allows brands to showcase their products to their customers and experience them first-hand. It also gives brands to explain their stance to the potential customers clearly.
Builds Credibility among the Customers
Connecting with your target audience on a ground level also helps build brand credibility. Experiential marketing solutions help brands deliver a real-time experience of their offerings to the customers. It helps create trust between the customers and the brands, which improves the credibility of the Brand. A positive brand image allows it to sell more and build better connections.
Leaves a Lasting Impact on the Audience
Having a solid connection with potential customers allows brands to leave a lasting impression on them. Having to experience the products and services on offer first hand also allows the customers to remember them. BTL activities provide this leverage to the brands when it comes to leaving a good brand recall.
Innovative brand activation solutions can help brands create their image in the market. It can also help brands carve their niche audiences in a market filled with competition. Insta brand activations are one of the leading brands that allow businesses to carry out BTL activities successfully.
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