6 Types of Effective Brand Activations
The term "Brand Activation" is one of the most well-known terms used by seasoned marketers while working on BTL Activation setups. But what does it mean exactly? And what importance does it hold in expanding your brand in the market? And how can you detect whether or not your brand needs activation? Understanding this broadened concept can be confusing for newbies, but let us assure you that understanding and implementing brand activation ideas and techniques is not as complex as it seems.
Brand activation has supported several unknown brands in making a significant impact on their target audience. Marketers use various marketing techniques to present their brand effectively and make it impactful for their target audiences.
You must work on building a strategic plan with your BTL Activation setups to help you achieve your marketing goals and increase your brand value. If you are not sure how to build a strong brand activation campaign? Don't worry! In this blog, we have shared some of the most tried and tested brand activation techniques you must follow to increase your brand visibility.
Why are brand activations important?
The primary objective of brand activation is to generate maximum buzz and create a significant impact in the minds of your target audience. It is an excellent way to connect with potential customers and build a good rapport, whether launching new products or services.
Brand activation is a cost-effective form of marketing. At a low cost, it offers many benefits to your brand. However, strategic planning is necessary to reap all the benefits of the activation process and make people talk about your brand long after the campaign.
By running an effective and strategic brand activation campaign, you can change your audience's perspective regarding your brand. Besides, a brand activation campaign is a two-way communication process that encourages your target audience to choose whether to interact with your brand or not. Providing such freedom to your audiences increases your brand’s reliability and trust factor. Before hiring a brand activation company in India to create and carry out your brand activation campaigns, it would be better if you understand brand activation techniques in detail. Brand activation doesn't have a distinctive working method or high expenditure requirements. Instead, it requires a more systematic and regular practice.
The steps for effective brand activation marketing campaigns
In-store Activations
The in-store brand activation helps leverage the brand value and allows the customers to interact with the brand. Showcasing newly launched products in a mall or store quickly catches people's sight. This type of brand activation is generally undertaken during the weekends and sale seasons as footfall is more on these occasions, encouraging the customers to test a product and gather all the necessary information to make a purchase decision. Famous brand Havells used in-store branding displays to successfully promote their products and spread brand awareness.
Pop-up Stores
People find pop-up stores highly effective in engaging their target audience. And that's why famous technology brands like Apple, as well as local tea and coffee brands in several cities, resort to them. Many pop-up store brand activations use modern technology, like virtual reality experiences and AI, to attract more attention. Several local retailers use the space of public transportation stations to sell their products. These are temporary structures that can be set up in minimal time while assuring considerable returns.
Experiential Marketing
Experiential marketing is an activity in which a brand creates an immersive experience to engage with its target audience. These experiences involve not only a brand's products but also the experience they aim to recreate. For instance, a brand selling musical instruments creates a separate space where people can play the products and experience the sound quality. This campaign drives awareness about your brand and develops an interest in your product while offering an engaging experience for your audience.
Virtual Campaigns
Virtual brand activation can be any campaign that allows your brand to engage with customers directly using virtual mediums. It builds trustworthy association by engaging your audience with activities that will introduce them to a specific product or service. With technological advancement, virtual campaigns are giving nail-biting competition to offline campaigns. These campaigns involve the live participation of the audience. Participants are encouraged to play games, take photos, or ride on virtual reality bikes and car simulators.
Digital Marketing Campaigns
The perfect way to trend your marketing campaign is through digital promotion. Digital activations will reach your target market without any geographical boundaries. Therefore, planning versatile digital marketing campaigns and advertising on digital media easily engage more audiences, providing exposure to your brand and expanding its reach.
Sampling Campaigns
Sampling campaigns are events where a prospective client can try a sample product of a brand or get its product or service free. You can have a successful sampling campaign by determining the target audience and finding relevant events to get the right audience to try the products. The positive experience from the audience can increase sales and create brand awareness.
To Conclude
Decide where your audience is, and then pick which kind of brand activation ideas you should invest in. Once that is figured out, you need to partner with people who will help you achieve that with utmost ease.
We at Insta Brand Activation can assist you with your brand activation setup in case you opt for in-store or pop-up stores. Besides, if you want a setup in malls, societies, or anywhere else, we are here for you. We follow the European quality code to ensure that our brand activation setup quality is universal.
We take complete responsibility for your promotional setups and provide all complete assistance with your brand activation setup to ensure you have a stress-free activation experience. You can check our range of brand activation kits on our website with all-inclusive prices and have solutions that are made specifically for your brand trend.
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