In an era where customers prefer short reels over a two-hour matinee, look out for a 30 min pizza delivery or 10 minute groceries, grabbing and retaining customer attention is indeed a major challenge. The plan when designing your brand activation setup, is no different too! Whether it is a corporate activation, mall, society, campus or dealer activation, the idea is to strike a chord as soon as their eyes land on the display.

A recent customer survey states, a customers’ attention span is just around 8 seconds. So if you need to make a mark, it has to be quick or lost forever!

Whether you are introducing a new product or just starting out, a little hype and lots of TLC is all you need to keep the ball rolling. But with so much happening all around, grabbing customer attention isn’t always an easy thing! So how do we break through?

A buoyant brand promotion that includes a great brand activation setup is a great way to give your business the much needed momentum it deserves. Packed with innovation and cutting-edge design, portable display kits will give you the much-needed impact. 

But before we dig into a few best practices for your next brand activation, lets understand what a brand activation is.

The term brand activation is a relatively new word in the industry. This brand promotional tool is a marketing activity, event, campaign, or an interaction through which a company drives customer actions. The main aim behind brand activation is to generate brand awareness, build lasting relationships with the target audience, and develop customer loyalty. When done creatively these setups help with customer engagement, deliver the right messaging, and reach out to the unique audience out there! 

5 unconventional ideas to ace your next brand activation 

1. Opt for a lively set up 

Disregard the basic setups and go creative with your design and layout option. Understand your target audience, their preferences and devise the activation setup in such a way that it is acceptable to your crowd. Say your target audience are teenagers or young adults, an Instagram able worthy setup, will work like magic with this set of audience.

2. Solve real time problem 

If your product or offering is such that it solves the problem of many, your setup should resonate the same message. Say you are a brand that sells female hygiene products and you want to opt for a mall activation kit. How do you reach the right audience? First select an appropriate location, second the right staffing, followed by the product. An ideal location for your setup would be right outside the ladies’ washroom. Hand out free samples to your audience and provide solutions to their challenges and see the magic unfold!

3. Make use of technology

Level up your portable display kits as you introduce technology in your setup. Technology opens doors to many possibilities. With the help of a few event software tools, your audience is in a position to virtually experience your product and offering, before they make an actual purchase. Imagine you are an automobile manufacturer. A corporate activation kit right outside a business park will be of no use, since space is limited and you cannot deploy a moving car for the numerous potential customers that visit the setup. Technology is your rescue in such a scenario. Using the right technology can significantly assist your brand activation efforts. You can give a glimpse of your product using AR and then the interested audience can visit your showroom to see the product.

4. Do more than expected 

Playing it safe will no longer win you brownie points with the audience. For a brand to make a lasting impression, you have to think out of the box and evoke response. Remember, your product offering should make sense in the particular surrounding. Do something more than your customer expects from your brand and capture reactions that follow after!

Say you are a coffee manufacturer. Since most people consume coffee with sugar, why not educate them towards a sugar alternative or preach as to how they can slowly move away from sugar!

5. Interactive brand activation setups 

Getting customers involved at your next brand promotional activity is a clever idea. When you engage your audience with a DIY, polling contest, or arrange for competitions etc. they feel involved with the brand. They feel celebrated and a sense of joy triggers a happy memory of the brand. We all have such memory, of contests we participated in, regardless if we won or not. These participations always ring a bell when you make a conscious purchase decision and you are inclined towards the brand more than usual. And isn’t that the motive behind a successful brand activation?

Conclusion

A successful brand promotion isn’t a myth anymore, if you know where to look out for the right brand activation dealer. We at Insta Brand Activation offer a wide variety of portable display kits to help with your next promotion. We understand that no two businesses are alike and neither are their brands messaging or goals. Choose from our diverse range of BTL activation kits in India as per budget and size for the perfect brand promotion activity.