5 Brand Activation Ideas to grab 80% more visitors
Brand activation is considered a new term in today’s marketing field as it is comparatively a recent yet buzzing word. Every other brand these days is adopting brand activation ideas to reach out to the untapped market and create a distinct identity for themselves.
Also known as BTL activities or BTL activation, brand activation helps a brand to grow its market presence. In order to make your brand, products, and services visible to your target audience, you need to make their impact larger. Brand activation lets you carry your brand to your target market and help create a larger impact. All the more, offering your brand and products to the audience on a platform like brand activation assists in building brand-consumer relationships. But what if your consumer is bored with the usual brand activation ideas that you are implementing? Your target consumers might lose interest in your brand if your ideas seem boring to them. The goal is to improvise on the best brand activation ideas and come up with interesting BTL activation ideas that are in sync with your brand image. So why not shun the basic, standard, and outdated ideas and implement a few new campaign activation ideas.
Read on to check out a few latest brand activation ideas that highlight your brand.
1. Photobooth
Although we all have heard about photo booths with silly countryside hats and fake moustaches, we can still create a better brand engaging booth with a new idea. How about designing a photo booth that has a Hollywood Superhero holding your brand’s products? Now that’s a newer brand activation idea that will grab the instant attention of your target consumer and hook them to click a photo. You can then ask your TG to try out your brand’s products and send them with free goodies and freebies. Whether you are a banking and insurance company or a fruit juice selling brand, this particular idea can steal the show for you. Your photo booth concept must be synonymous with your brand personality. It must subtly and subconsciously reinforce your brand image in the minds of the consumer. Make sure that your branding is emphasized in your photo booth so that whenever the visitor clicks and shares the image on social media platforms you get free and organic publicity. You can incorporate photo booths in your mall activation ideas, in-store activation ideas, and wherever you deem fit.
2. Experiential zone
Brand activation in itself is a grand experiential zone. Through brand activation technique, your consumer can experience the products even before it is launched to the general public in the market. Let your consumers take a selfie with the new camera that your company has launched or let them taste the new flavors of chutney and speak about it for 5 minutes. This will be a new experience for your audience as well as you to get first-hand know-how on what makes your product different or special than others. Effective BTL activation ideas are all about creating an experience for the consumer. An experience creates a powerful impact on the audience and helps to increase brand recall value in the long run.
3. Gamification:
Spice up your ball game all the way more with the new gamification technique. Just like your smartphone keeps you glued up every time you play a game and earn score and reward you can apply the same technique here. While the games we play on our smartphone falls under the very basic category, gamification when implemented at higher levels has greater scope. For e.g. a lot of brands have this spin the wheel game, wherein customers are rewarded with something or the other. While a “discount code” could induce a customer to buy more, a “better luck next time” would keep the customer glued to the page, wishing something better the next time!
4. Playtime arena
This brand activation idea can work out best for a college activation or society activation. These BTL activities offer you the target audience of the exact age that you are looking for. Arrange for activities or games that relate to your brand and let the target consumers interact with your brand in this way. You can arrange for tic-tac-toe making your products the ‘X’ and ‘0’ of the game or else set up a Darts game for a fun interactive experience. These games will not only engage your consumers in the games but also generate interest in them to ask more about your products and services.
5. Sampling and Live Demos
One of the most tried and tested activation idea is sampling. Among the numerous marketing activation ideas, sampling and live demonstration are by far the most effective in ensuring sales. Sampling counters and live demonstration engages customers in an effective fashion. Such marketing activation ideas acquaints the consumer with your product and gives them an opportunity to test out the product themselves thereby enabling consumers to make a calculative purchasing decision.
Help your brand to get closer to the target audience with these interactive brand activation ideas.
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