Brand activation is a marketing strategy that brings a brand to life by direct engagement with consumers through multiple interactive experiences. It's all about making the brand feel real to the people who use it or might consider using it. Brand Activations are becoming effective in a diverse market like India, where consumers generally appreciate a direct connection with brands. With this technique, you can introduce new products in an engaging manner or revive interest in current products. Be it in a shopping mall, at a festival, or even online, these activations are customised to grab the attention of a specific set of people by appealing to their interests and needs.

Brand activation creates a direct and engaging relationship with consumers, enhancing brand awareness and loyalty. It makes the brand memorable by providing tangible experiences that resonate with the audience, often leading to immediate and measurable increases in consumer engagement and sales.

The cost of brand activation depends on the scale, location, type of activities involved, and the duration of the campaign. It can range from a few thousand for local events to hundreds of thousands or even millions for large-scale, multi-city campaigns that involve high-tech interactive installations or celebrity endorsements.

A renowned example of our brand activation is Havells’ event to spread brand awareness across metro cities. In this, we offered them ‘Fab Mini’ setups as per the store space. Their aim was to have an aesthetically pleasing environment and lights to highlight specific areas of their booth. These setups were later used for multiple events in three Indian metro cities like Chennai, Ahmedabad, and Bangalore.